Cascade Physical Therapy was running Google Ads campaigns targeting sports injury and back pain keywords across three locations in the Pacific Northwest. Despite spending $8,400/month on PPC, their conversion rate hovered at 2.1%.
Their WordPress site loaded in 6.3 seconds on mobile—killing conversions before visitors could even see the content.
The same landing page served all ad groups. No match between search intent and page content.
CTAs were hard to tap, forms required too much scrolling, and images were oversized and unoptimized.
We built three specialty-specific landing pages optimized for their highest-volume campaigns:
Targeted athletes and active adults. Hero imagery of PT working with runner. Benefit-focused copy emphasizing fast return to activity.
Addressed chronic pain sufferers. Calming color palette, trust signals (insurance accepted, years in practice), and short form.
Focused on patients referred by orthopedic surgeons. Clinical credibility, testimonials, and partnership logos.
From 2.1% to 3.1% across all campaigns
Down from 6.3 seconds on mobile
Reduced from $68 per booked appointment
Mobile performance dramatically improved
"The new landing pages paid for themselves in the first week. Our Google Ads Quality Score went up, cost per click went down, and we're booking 30% more appointments from the same ad spend."
Dr. Sarah Chen, Clinic Director
Specialty-specific pages outperformed generic landing pages by 2.3x. Users want to know you solve their exact problem.
Every second of load time costs conversions. We saw a 12% bounce rate drop just from performance optimization.
Large buttons, minimal form fields, and click-to-call functionality drove 68% of mobile conversions.
Let's discuss how conversion-optimized landing pages can improve your PPC performance.
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